Jul 13, 2021
Carlie Frisch is a DePaul MBA Alumnus and Client Insights Manager at SPINS, a wellness-focused data technology company. Carlie talks with me about the growth of the ‘naturals’ industry within consumer packaged goods. The CPG industry is a very competitive space that must quickly respond to changes in consumer preferences while leveraging massive economies of scale to keep costs low. Yet in the face of those challenges, natural products continue to find ways to successfully innovate and disrupt.